A/B testing for website copy
Find the words that convert. Without the complexity.
Enter a page URL, approve the headlines and buttons our AI suggests, and add one line of code. ABprove tests them on your real visitors and sends more traffic to what works.
Suggested variations
Approve or edit each one before it goes live.
Headline
The all-in-one platform for modern teams
Plan, track and ship work in one place
Subheadline
Powerful features to boost your productivity
Replace three tools with one your whole team will actually use
Button
Get started
See how it works
How it works
Four steps from a page URL to a live test on your real visitors.
- 1
Enter a page URL
Point ABprove at the page you want to improve, such as your homepage, a landing page or a pricing page.
- 2
Review AI suggestions
Claude analyzes the page and suggests alternative headlines, subheadlines and button labels. Approve them as they are, or edit them first.
- 3
Add one line to your site
Paste a single line of JavaScript into your site's
<head>. That is the whole installation. - 4
Let your visitors decide
Each visitor sees one version, consistently and without flicker. Traffic shifts toward the versions that convert better.
Why ABprove
Everything you need to test your copy. Nothing you don't.
Simple on purpose
No visual editor to learn. A URL, a quick review and one line of code is the whole workflow.
Affordable for small teams
Built for founders and small teams who find the established testing platforms too complex or too expensive.
No flicker, no confusion
Visitors see the same version every time they come back, and the page never flashes the original copy first.
Conversions the way you define them
Track clicks, reaching a specific page, or your own custom events, including conversions that happen on a subdomain such as app.example.com.
Winners you can trust
A winner is only called after enough visitors and at least a full week of data, so weekday and weekend behavior both count.
Several elements at once
Test the headline, subheadline and call-to-action together. Each element is judged on its own.
More traffic to what works
As results come in, ABprove automatically sends more visitors to the better-performing versions, so fewer visitors see the weaker copy while the test runs.
Request a demo
Tell us where to reach you and, if you like, which site you want to test. We will walk you through ABprove on your own pages.
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